Someone with access to the official Chrysler Twitter account, @ChryslerAutos, dropped an F-bomb on its more than 7,500 followers earlier today.
"I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king drive," reads a retweet of the slipup.
The actual tweet has been deleted from the account, and the company quickly tweeted an apology, saying that its account had been compromised.
Jalopnik, which originally noted the mishap, reported that people familiar with the Chrysler media organization said the source of the tweet is likely an employee of the social media company that runs Chrysler's Twitter account.
Like a tweet from the Red Cross last month that spawned #gettngslizzerd, Chrysler's tweet seems to be the result of an employee confusing personal and brand accounts. Bad taste on Twitter can't always be prevented (cough, Kenneth Cole), but please, brand Twitter account managers of the world, double-check your tweets.
Update: Chrysler confirmed in a blog post that the off-color tweet came from an employee of its social media agency, New Media Strategies. The employee, according to the post, "has since been terminated." Meanwhile, the @ChryslerAutos account has actually gained Twitter followers since we first reported the incident.
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